Your websites

How Footprnt decides

Footprnt reads your site and says what it found. Here is how it works that out, so you never have to take the map on trust.

Where the numbers come from

  • Your own Google Search Console: every search you appeared for, every day, for sixteen months. Nothing is estimated where Google has said.
  • Your own pages, read by Footprnt itself: titles, headings, words, links, markup. For sites drawn by script, read in a browser as visitors see them.
  • Google's inspection and sitemaps, through your own permission.
  • Every address Google sends visitors to is read, in your sitemap or not.
  • Nothing is bought from an SEO data vendor, and Google's results pages are never scraped. Search counts are worked out from how often you appear.
  • Visits are split into new people and people who knew you. A search with your name in it came from someone who already knew where to go.
  • Footprnt keeps a change log: a title rewritten, a page gone or hidden, a page dropped from the sitemap, between one read and the next. Nobody has to tell it.
  • Every page and topic is set against the same weeks before, and Today names what rose and fell most. A big page is not the same as a moving one.
  • A site with nothing watched gets the ten searches that bring it most visits, its name aside; the owner's choices stand once made.

What each check means

  • The problems on the map come from reading your pages: broken, hidden, moved, thin, slow, untitled, duplicated, unlinked, and the links between pages.
  • Three more come from Search Console: titles people skip past at their spot, pages losing visits for months, and questions no page answers.
  • Google's inspection says which pages it lists and why not; its sitemap report says what it found wrong.
  • Every morning Footprnt opens a score of pages: the ones other sites link to, the ones found most.
  • A page that stopped opening or was hidden raises a heads-up the same day. So does a watched search that slid.
  • The writing model reads the pages that matter against the searches that find them. It says how well each fits, the biggest gap, and the one change.

What the model does, and does not

  • It sorts pages the rules cannot, names a site's sections and topics, and judges how well a page answers the searches that find it.
  • Everything it says is kept and reused, so the same page is never paid for twice; every call is counted against your monthly allowance.

What Footprnt keeps and what it never does

  • Your Google permissions are stored encrypted, asked for separately, read-only, and handed back to Google when you disconnect.
  • Footprnt reads your own site a few pages at a time and other people's sites two at a time with a pause between, honouring robots.txt.
  • It emails only the people who look after a website, only what they can already see on screen.