Features / Why things moved
Why did my Google traffic drop? Here's the sentence.
When visits move, Footprnt says what moved them. A page that fell, a search that slid, a change you made, or people searching your name.
Visits from Google are up 44% on the four weeks before. Most of the rise is people searching for you by name: more people knew to look for you. That is your name at work, not your pages reaching new people.
A real site, caktus.ai, drawn from Google's own data. Try the lenses.
Four questions, answered by looking.
Not “traffic is down 14%”. Which page lost what, and whether it was one page or all of them.
A title rewritten, a page dropped from the sitemap, a redirect added. Footprnt keeps the log and lines it up.
A page that slipped one spot and a page that fell off page one are different stories, and told differently.
Growth that is all brand is your name at work, not your pages reaching new people. Footprnt says which it is.
Why things moved
- Compared
- The last four weeks against the four before, page by page and search by search.
- Lined up
- Against your change log, so a cause has a date.
- Said
- One sentence, with the pages linked, on Today.