What to do this week · 4 min · October 14, 2026

The title is the whole fight.

People decide to click in about a second, from a dozen words. How to write the dozen words, and how to know afterwards whether they worked.

Written by Footprnt, from Google's own definitions

Out of everyone who sees your link in Google, the share who click it is your click-through rate. Google reports it as a percentage. Footprnt reports it as “1 in 100”, beside what is usual for a page sitting where yours sits. The number means nothing on its own.

What people see

A title of about sixty characters, a line or two under it, and your address. That is the whole pitch. They scan the ten titles on the page in a few seconds and pick the one that says what they typed.

Lead with their words

Look at the searches that show your page. The biggest one is the one to lead with. If people type “free invoice template” and your title says “Invoicing made simple”, you are asking them to translate. Say “Free invoice template” first, then what makes yours worth opening.

Then measure it

Change one title, wait two weeks, and compare the share before and after on the same search. Footprnt does this for you. It checks the new title is live, then says what it earned against the rest of your site. A change that worked is credited; one that did not is undone.