What to do this week · 3 min · October 23, 2026

What should my page title say?

The words people type, first; what the page is, second; your name, last or not at all. The one rule, and the three mistakes that break it.

Written by Footprnt, from Google's own definitions

The title is the blue line in Google's results. It is the only thing most people read before they choose. Its job is to say, in their words, that this page is what they typed.

The order

Their words first: the thing they searched for. Then what the page is: a guide, a price list, a product. Your name last, if there is room. Under sixty characters, or Google cuts the end off, which is usually your name anyway.

Mistake one: your words, not theirs

A page called Solutions, or Our Approach, or the product's internal name. Nobody types those. Read the search that brings people to the page and use it.

Mistake two: the same title on many pages

Every product page called Shop, every post called Blog. Google cannot tell them apart and shows none of them well. Each page gets its own words.

Mistake three: a title that promises more than the page

If the title says complete guide and the page is three lines, people come, leave, and Google notices. Say what the page is.

Footprnt writes the title for each page people skip, from the search they typed, and shows the before and after two weeks later.